As the social/marketing coordinator for Andaaz Jewelers my job is to develop campaigns that connect not only with customers but also people who have never heard of us before.  As of July, when I took on this position, our social media presence was nonexistent.  The two main goals I wanted to achieve were to use social media to increase traffic to our website by using more "traditional" ads. The second was to engage with customers and humanize our brand in a way that we hadn't done before.  Fast forward four months and our Facebook page now has almost 2000 likes with website traffic increasing 75% within that time frame.  

Below are a few of the pictures taken by me for our Fall & Winter Collection.  To date, this campaign has resulted in the highest month-to-month traffic to our website.